Discover Why Communication Is Important in Business

by Shalyn Dever

A business is a lot of things: marketing, products, policies, market share and so much more, but most importantly a business is a social construct. From a handful of people to a few hundred or thousands of employees, a business is a group of people who work together to serve the business’s needs and goals. A business’s employees can make or break it and it is their cohesiveness that allows these groups of people to operate smoothly. This is why communication is important in business; it plays a key part of any business, small or large. 

The benefits of smooth and unmistaken communication are tenfold for a business. Here are a few big benefits and why communication is important in business.

Why Communication Is Important in Business

Promotes an Exchange of Ideas

When a business is successful at internal communication it creates an atmosphere that is highly conducive to creative and innovative thinking. If processes, policies, and assignments are communicated clearly and concisely then it leaves little room for misunderstanding. And if all is clear to team members then it becomes easier to come up with ideas and comfortably relay them. How can you come up with a suggestion if you don’t know how something properly works? Effective communication is the clear spread of ideas and should be what all businesses strive for.

Positive Team Morale

Great communication will greatly improve the morale of your team. Being able to speak one’s mind and knowing they will be heard has a great positive effect on the mood of the individual as well as their relationship with their team members as a whole. An increase in morale means an effective increase in productivity and cohesion, this allows your business to run smoothly and effectively. 

Conflict Prevention

Conflict is anathema to a successful business. It breaks cohesion, ruins decision making and can grind your business to a halt. Successful conversation is not just fostering an atmosphere that allows team members to add to the conversation but also eliminating any nascent forms of conflict that can arise from miscommunication. Many conflicts result from a misunderstanding and therefore can be prevented by careful communication. 

Being on Brand

Communication applies to both internal and external communication. By having effective communication within a business you can easily stay on message with customers, clients, and vendors too. The idea is simple, if everyone is on message within your business then they also understand the brand and can easily translate it into conversation with those outside the business. And using some of the conversation techniques listed below with those outside of the business is conducive to good relationship building.

Tips For Successful Communication

Tips For Successful Communication

Communication begins in its most basic form, from person to person. As technology allows multiple venues of indirect communication it can be hard to figure out how to act during a face to face conversation. In face to face conversation, there are many other factors beyond what you are saying. An interplay of body language, careful listening, and tonal moderation, it can all seem overwhelming but if you follow some simple points you can improve your standing in any conversation with a team member:

  • Use simple language. Communication is based on effectively conveying information and to do so you don’t want to throw proprietary jargon or overly complicated word choice. Instead, simplify your language. If you know this team member, think about what they might and might not be informed on in a technical sense. What and how can you say something to get the point across is important. 
  • You should read body language. People animate consciously and unconsciously during conversation and this movement might hint at how they are feeling about the conversation or where they want the conversation to lead. Use other’s body language in conversation to change your approach.
  • Listen wholly and honestly. A conversation is a two-way exchange and you’ll readily switch between talker and listener. Make sure during a conversation if the other person in the exchange is speaking that you let them finish their thoughts before responding. Cutting them off mid-sentence is rude and aggravating. Let it be an equal exchange of ideas—more will be said and it will be a far more respectful exchange.
  • Use an appropriate tone. What you say isn’t the only thing that is important but rather how you say it as well. Use the appropriate tone during any conversation with a team member. Make sure you don’t come off as disrespectful by talking down to them or speaking angrily. Coming off with the wrong tone might dissuade a team member from speaking to you further.

All of these tips can be applied to any conversation but they are especially important within the context of a business since communication is key to a well organized and efficient business. And though the modern age the use of electronic communications platforms like email, Slack, Microsoft Teams and Trello have proliferated, many of the above tips are still useful.

Collab Hub: A Business Communication Solution

With Collab Hub, internal communication has never been easier.

Of all the team management tools at your disposal, how do you know which one is right for your internal communications needs? We’ve streamlined the process of organizing your internal teams so there are fewer roadblocks to effective production.

To learn more please contact us or try out a free demo!


Shalyn Dever

Product Manager

Shalyn is the Product Manager and Senior Growth Strategist at Collab Hub. An engineer recruited by Google. She loves amazing UI/UX, testing new applications and will travel anywhere to play tennis.

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